Commitment Quality Value
In just two weeks after its pan-European launch, DAF Trucks has seen a UK network-wide surge of initial orders for its New Generation DAF range.
The market-leader’s ‘Start the Future’ launch on 9th June was widely praised by the media and the wider transport community, with operators racing to become the first New Generation DAF customers. Production will commence in Eindhoven and Leyland from this October with a limited number of build slots reserved this year to satisfy UK customer orders.
High-profile Scottish haulier, Derek Heeps, is the first out-of-the-blocks north of the border with his order for a top-of-the-range XG+ 530 FT 4x2 tractor, courtesy of MOTUS Commercials in Glasgow. Heeps says the vehicle will be followed soon by a further order for four XG 530 FTG 6x2 tractors to join the Bo’ness fleet.
DAF Dealer, Watts Truck & Van in Swansea has taken orders for two New Generation DAF XF 480 FTG 6x2 tractors for local customer John Pearce Glynneath Ltd. The South Wales operator is exploiting the New Generation DAF’s improved vision and safety credentials, selecting DAF Digital Vision System to replace conventional exterior mirrors, City Turn Assist, plus a kerb-view window in the co-driver’s door.
Elsewhere, DAF Dealer Channel Commercials has also taken an order for two range-topping XG+ 530 FTG 6x2 tractors from Myers Group, while two XF 530 FTG 6x2s are destined for Alco Specialised Transport.
In the south of the UK, HTC DAF will be supplying four XG+ 530 FTGs for ULS Heathrow, and MOTUS Commercials in Bristol has taken an order for the same model with Broughton Transport.
In the north, Lancashire DAF has seen three individual orders for XG+ 530 FTS tractors for Wayne Catt Transport, Leckwith Group and JPL Haulage. And Mark Armstrong of ABH Mansfield has placed an order with MOTUS Commercials in Derby for New Generation DAF XG+530 FTP to join his fleet.
“It’s been a hugely encouraging response,” said DAF Trucks Marketing Manager, Phil Moon, “we have a daily sales tracker and orders are coming in at an impressive rate. We delivered a fantastic launch event, and the follow-up sales effort is now in full-swing – operators are obviously very keen to get their hands on the New Generation DAF.”