About the Group


Founded in 1973 and with 14 sites throughout the South Coast and South West of England, Adams Morey is part of the Greenhous Group, the largest privately-owned dealership group in the UK. With over 350 employees based across; Basingstoke, Bournemouth, Camborne, Eastleigh, Isle of Wight,  Newton Abbot, Nursling, Portsmouth, Redbridge, Salisbury, Saltash and Taunton. We specialise in: new and used DAF Trucks including the new DAF Electric range, new and used Fiat vans, commercial vehicle maintenance and repairs and all-makes commercial vehicles parts through TRP and Adams Morey All-Makes Parts. 

Throughout every site and every business area, our organisation is underpinned by our values:

Delivering as a team

Work together to deliver consistent standards, and continuously improve

Co-operating across all functions to reach the same customer focused goals.

Supporting each other, helping each other out, demonstrating Commitment.

Embracing change, challenging to keep improving Quality and Value

Connecting with Respect 

Tune into others, treating them as they would like to be treated.

Recognising and embracing differences in people.

Enquiring and listening to truly understand their needs and feelings.

Responding with understanding and empathy.

Communicating with clarity

Keep people informed, share updates, information and feedback

Being honest and transparent to colleagues and customers.

Proactively communicating, anticipating needs.

Using clear and concise language to help understanding.

These values are the assurance statement which we give to our customers, and they are foundation on which Adams Morey has been able to become one of the most successful DAF and Fiat dealers in England.


Our story dates back to 1952 when the Morey family started a transport business in Ringwood. Fast forward to 1973 and Morey DAF Truck was established in Ringwood, making it one of the first DAF dealers in the UK.

The merger between Leyland and DAF in 1987 meant a reorganisation of territory and Morey DAF Trucks acquired Lex Commercials in Southampton.

Morey DAF Trucks would change its name to Adams Morey in 1990 and the business would quadruple in size over the next 5 years opening sites in Bournemouth, Portsmouth and Eastleigh.

Further sites would follow with Adams Morey Salisbury opening in 1998, our Van Centre in Millbrook in 2006 and our Basingstoke site in 2012.


In 2019 Adams Morey became part of the Greenhous Group, with Kevin Swinnerton appointed as our Managing Director.

Continued growth followed with the acquisition of Kingdon Wessex DAF in 2021 adding 4 new sites to the Adams Morey portfolio. We also opened our new Parts Hub and Head Office in Southampton and our redeveloped commercial vehicle super site in Redbridge in the same year.

In 2023 we opened our dedicated TRP Centre in Basingstoke and the Isle of Wight as well as celebrating 50 years of partnership with DAF.

Throughout our history, and looking into our future, we are proud to be a commercial vehicle business that respects the customer’s needs and works with them to maintain an excellent trusted relationship based on the highest level of workmanship and customer service.

Adams Morey Ltd. Registered in England. Registration Number 506189.


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