This year’s Sales Conference brought our teams together under the theme of Kaizen, the Japanese philosophy of continuous improvement. For 30 consecutive years, DAF has led the UK truck market, a remarkable achievement. But with new challenges such as electrification, global competition, and technological change, standing still is not an option. The conference was a chance to reset, reflect, and refocus. Highlights included keynotes and insights from our senior leaders:

• David Kiss – Managing Director: Business update & future opportunities
• Russell Patmore – Truck Sales Director: 30 years of leadership & embracing adaptability
• Adam Bates – Fleet Sales Director: Winning strategies with Model Year 2025 trucks
• Nigel Beckett – Service & Engineering Director: “Sales sell the first vehicle, great service sells the rest.”
• Ed Miles & Martyn Shaw: Driving collaboration & passion for the brand
• Adam Russell – Dealer Sales Director: Everyday improvements for efficiency
• Phil Moon – Marketing Manager: Leveraging events & demonstrators
• Mark Singleton – Commercial Sales Director: Portfolio growth & securing contracts
• Louis Jones – EV & Connected Services Director: EV, telematics & zero-emission leadership
• James Stewart – Marketing & Strategic Initiatives Director: “Better never stops.”
• John Mabey – Sales Director UK & Ireland: Financial partnerships for EV transition
• Gareth Halliwell – Parts Sales & Marketing Director: PACCAR Parts initiatives & customer support

After a day of strategy and collaboration, attendees took part in a team-building treasure hunt through Manchester, followed by a black-tie awards evening and dinner, a chance to celebrate achievements in style and recognise the outstanding contributions across the business. Here’s to another year of continuous improvement, collaboration, and market leadership